Privacy Policy

Last updated: January 2025

This privacy policy explains how Computaform UK Ltd trading as Primo IT ("we", "us", "our") collects, uses, and protects any information that you provide when using this website. We are committed to ensuring that your privacy is protected and that we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following information:

• Name and job title
• Contact information including email address and telephone number
• Company name and billing/delivery address
• Information relevant to customer enquiries and orders
• Website usage data collected via cookies and analytics tools
• IP address and browser type for security and analytics purposes

2. How We Use Your Information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Processing and fulfilling orders for goods and services
• Sending order confirmations, invoices, and delivery notifications
• Responding to customer service enquiries and RMA requests
• Sending promotional emails about new products, special offers or other information which we think you may find interesting — you may opt out at any time
• Contacting you for market research purposes
• Improving our products and services
• Complying with legal and regulatory obligations

3. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
• Legitimate interests: where processing is necessary for our legitimate business interests, such as fraud prevention and improving our services
• Legal obligation: where we need to comply with a legal or regulatory obligation
• Consent: where you have given us clear consent to process your personal data for a specific purpose, such as marketing communications

4. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Customer account data: for the duration of the account plus 7 years
• Transaction records: 7 years (for tax and legal compliance)
• Marketing data: until you withdraw consent or unsubscribe
• Website analytics data: 26 months

5. Sharing Your Information

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may share your data with:

• Delivery and logistics partners to fulfil orders
• Payment processors for secure transaction handling
• IT service providers who support our business operations
• Professional advisors (accountants, lawyers) where necessary
• HMRC and other regulatory bodies where required by law

All third parties are required to take appropriate security measures to protect your personal information.

6. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate or incomplete data
• Right to erasure: you can ask us to delete your personal data in certain circumstances
• Right to restriction: you can ask us to restrict processing of your data
• Right to data portability: you can ask us to transfer your data to another organisation
• Right to object: you can object to processing of your personal data for direct marketing

To exercise any of these rights, please contact us at [email protected] or in writing to our registered address. We will respond within one month.

7. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Our website is Cyber Essentials certified.

8. Cookies

We use cookies to improve your experience on our website. For full details, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to other websites of interest. Once you have used these links to leave our site, we do not have any control over those websites and cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Complaints

If you have concerns about how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

12. Contact Us

If you have any questions about this privacy policy or our handling of your data, please contact us:

• Email: [email protected]
• Phone: 01509 274500
• Post: Primo IT, Church Court, Belton Street, Shepshed, Leicestershire, LE12 9AB